Established in 2009, we are a privately owned international trading and distribution company specializing in sanitary towels and a wide range of hygiene and personal care products. With years of industry experience, we are actively involved in product sourcing, production coordination, importation, and distribution, serving both domestic and international markets with consistency and reliability.
Our headquarters are based in Tanzania, with operational branches in Kenya and United Arab Emirates (UAE). High Quality is a registered brand operating under our company HQ D General Trading, strengthening our regional presence and enabling efficient distribution across the Middle East and international markets.
We are the official distributors of Human Cherish products, a brand committed to delivering safe, reliable, and high-quality hygiene solutions. We continuously identify and source products that have the potential to create a positive impact, while meeting international quality and compliance standards.
Our value extends beyond distribution. We are driven by a strong commitment to care, dignity, and customer satisfaction, delivering products that combine quality, affordability, and trust. Guided by integrity and a long-term vision, we strive to build lasting partnerships, support community well-being, and set benchmarks for excellence in an increasingly competitive global marketplace.
HQ is proud to have supported girls with sanitary products they can trust for more than 12 years. Our journey began in Tanzania, which remains the headquarters of HQ Products. From the beginning, our purpose has been to understand the needs and challenges young women face and provide solutions that offer comfort, protection, and reliability.
Through dedicated effort, we were able to reach almost every region in the country. We brought awareness, accessibility, and support to communities where sanitary products were once considered unavailable or uncommon. With every delivery and every product placed in the hands of a young woman, we helped bring back confidence and restore smiles.
Our mission is to ensure every young girl, no matter where she is in the world, feels supported during her menstrual cycle. We want her to focus on her education, her dreams, and her future without worry or discomfort. With the quality and comfort of our products, we believe every girl deserves the confidence to continue her journey and achieve greatness.
- To distribute high quality sanitary products to customers within the UAE and international markets.
- To enhance menstrual hygiene awareness and accessibility throughout the UAE and beyond.
- To strengthen communities and empower women by supporting the needs of customers, vendors, and partners.
- To develop and introduce innovative hygiene solutions that align with global health standards and evolving consumer needs.
- To build long term trust by ensuring transparency in product sourcing, safety, and quality.
- To expand availability through strategic distribution channels including retail, wholesale, and online platforms.
- To contribute to social responsibility programs focused on education, awareness, and menstrual health support for underserved communities.
- To create sustainable business practices that focus on reducing waste, encouraging responsible consumption, and improving environmental impact.
- To establish strong brand recognition through consistent quality, customer satisfaction, and community engagement.
Our Commitment and Core
Principles
We are committed to providing safe, high quality hygiene products that support the well-being and confidence of women and girls. Our principles are built on care, integrity, and responsibility.
We believe every individual deserves access to reliable menstrual care, and we work to ensure our products meet real needs with comfort, protection, and trust. Through innovation, transparency, and community support, we continue to grow with purpose and serve those who rely on us.
To provide high-quality products that contribute to the well-being of families and people throughout the world.
To diligently source, create, and distribute affordable and high-quality products, with a relentless commitment to enhancing the well-being of individuals and communities worldwide. We strive to empower people by ensuring access to essential goods that enrich their lives, foster sustainability, and promote a brighter future for all.
Customer Service
HQ is committed to delivering a well defined and reliable customer experience. We focus on building lasting relationships through after-sale support, wholesale delivery services, seasonal offers, and meaningful giveaways. We also provide organized service packages that ensure convenience and satisfaction for every customer and partner.
Compatibility
HQ products are available across the country and are made with safe, health-approved materials. Our product variations allow us to meet the needs of different users and provide reliable comfort and protection, ensuring a high level of customer satisfaction.
Affordability
HQ understands that every customer has different needs and different income levels. Our products are priced between 1.5 USD and 2 USD while maintaining high quality and safety standards. This approach ensures that menstrual hygiene remains accessible without compromising on comfort or protection.
Inclusivity and Partnerships
Human Cherish values community support and social development. Through our products and our initiative under the Mzuri line, we aim to address menstrual hygiene challenges faced by young girls. We actively collaborate with partners, organizations, and institutions to create meaningful impact and support long term change within the community.
Comfort First
Soft, gentle, and irritation-free materials designed for all-day comfort.
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Trusted experience
Your well-being is our priority, every day of the month.
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Your comfort and satisfaction are our priority.